Having the capability to be discovered is crucial for small business and they're counting more and more often on the internet as a source of new company. But the search engine world can also be transforming quickly too. Google was previously the King and now marketing is in the ascendency.

Therefore I hear established Small Business owners sigh as they wonder what on earth Facebook has to do them, the success of making money and their business. Facebook has been the thing your adolescent children do when they are in their bedrooms are on their mobile phones. Not any more! One of the largest growth areas in Facebook Membership is the Grey Market. So is this Grey Market of interest.

Put simply, they are Cash Rich and Facebook understands lots. Facebook knows where they reside, what their interests are, who their friends are. Personal information that is shared with Facebook's level is astounding and people are apparently happy to give this information away freely. That is certainly why what's going on in this space is important to you personally as a small local Local directory. It's not going to be long before your next hunt for a plumber will be done on Facebook instead of on Google. It is significant!